Is your marketing too dull to survive the bots?

I’m a good writer because I’ve been working on it for 50 years. Now, with no training, a person who has never studied writing can be a competent writer instantly through ChatGPT. She has unearned status.

I’m not whining. It’s great AI can provide a creative voice to anybody. This is a plus for the world, not a minus. But let’s think this through. What will happen when everybody isn’t just good … they can be great? Even spectacular?

Within a year, we’ll be able to create written, scored, acted, and edited full-length movies on our laptop. That seems a far cry from the lovely short videos coming out of Sora at the moment, but step-by-step, it’s coming. I recently played around with an app that will lip-synch virtual actors to your script. Sora is now guaranteeing character consistency across your videos.

And of course the ability of AI to write a script and narrate it is already well-established. I used AI to narrate my latest book, Social Media Explained 3.0 … in my voice … and it’s really great.

What’s next?

We’ve already witnessed AI winning art shows and photography contests.

A science fiction novel written by AI has won a national literary award in China. Land of Memories author Shen Yang created it from a 43,000-character…