Is this the biggest marketing megatrend of the decade?

Mark Schaefer
5 min readMay 16, 2022

I’ve been thinking a lot about relevance lately. When you get down to it, having a great career, company, or brand gets down to one thing: fighting to be relentlessly relevant.

This means being keenly aware of what’s happening in the world and adjusting to “surf” the waves of change constantly crashing around you (see in my recent TEDx talk on this subject).

Mark Schaefer

Keynote speaker, marketing strategy consultant, Rutgers U faculty and author of 10 books including KNOWN, Marketing Rebellion, and Belonging to the Brand!