Is this the biggest marketing megatrend of the decade?

I’ve been thinking a lot about relevance lately. When you get down to it, having a great career, company, or brand gets down to one thing: fighting to be relentlessly relevant.

This means being keenly aware of what’s happening in the world and adjusting to “surf” the waves of change constantly crashing around you (see in my recent TEDx talk on this subject).

--

--

--

Keynote speaker, strategy consultant, Rutgers University marketing faculty and author of 9 books including KNOWN, Marketing Rebellion, and Cumulative Advantage.

Love podcasts or audiobooks? Learn on the go with our new app.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Mark Schaefer

Mark Schaefer

Keynote speaker, strategy consultant, Rutgers University marketing faculty and author of 9 books including KNOWN, Marketing Rebellion, and Cumulative Advantage.

More from Medium

Five trends pointing your business to the metaverse

7 Lucrative Storytelling Principles That Helped Me 10x My Marketing

A blue torn paper that reveals: “Storytelling is the best marketing.”

I Owe My Success As A Creative Entrepreneur To These 8 Questions I Ask Every Month

7 Easy Habits That Will Make Your Business More Sustainable (And Save You Money)