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Is there a renaissance ahead for organic social media?
Today I’m going to discuss a possible trend and business opportunity. My views here are subjective because there is really no way to prove my observations. I could be completely wrong. But if I’m right, the time could be ripe for reimagining success with organic social media.
Here is my premise.
Point 1: Few are focusing on organic social media
In general, companies have given up on any kind of meaningful organic social media strategy. All the attention is on paid media, which is getting more expensive and competitive because where else are you going to advertise these days? In general, organic has become a grind — a box to be checked — with no real strategy behind it (with the exception of customer service).
How do I know that this is the state of social media? I don’t for sure. As I said, this is subjective. But when was the last time you saw an organic social media campaign that made you go WOW? I’ve been immersed in the social media marketing field since the beginning and I think we are in the Death Valley of social creativity right now. Engagement is so low most have given up on it.
