Is it time to regulate social media influencers?

Mark Schaefer
5 min readFeb 25, 2019
Image promoting the ill-fated Fyre Festival

By Mark Schaefer

Social media influencers have been under the microscope, and deservedly so. A couple of recent headlines:

  • The disastrous Fyre Festival has been exposed in the press and two film documentaries. Although the organizers committed fraud in multiple ways, it also served as a lightning rod for the super-model influencers who promoted the event…

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Mark Schaefer

Keynote speaker, marketing strategy consultant, Rutgers U faculty and author of 10 books including KNOWN, Marketing Rebellion, and Belonging to the Brand!