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Is it time for you to try messy marketing?
I’ve been noticing a lot of messy marketing in the world and it’s driving me crazy.
For example, there is a commercial playing during American sports events that is just SO ANNOYING. It’s a Burger King commercial like this one:
Why does this bother me so much? The singer is off-key.
I’m not the only one who noticed. The most popular search term for this advertisement is “annoying Burger King commercial.”
Burger King is a successful chain that can afford a decent singer. The commercial also has a throwback 1980s sensibility that reminds me of an 8-track tape.
So I can safely assume Burger King is TRYING TO BE ANNOYING.
Why? I had to know.
When does it actually makes sense to make your marketing messy? How can mistakes, problems, and even off-key singers improve your marketing? Some friends provided examples …
