Is creating existential? When do content creators call it quits?

Mark Schaefer
3 min readDec 20, 2021

When my son was a kid, I took him to a Rolling Stones concert. After all, he was an aspiring musician and so he had to see the greatest band in the world.

Now a man, my son returned the favor by taking me to a packed Rolling Stones stadium show in Atlanta. Mick Jagger put on a death-defying — or at least age-defying — performance, strutting around the…

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Mark Schaefer

Keynote speaker, marketing strategy consultant, Rutgers U faculty and author of 10 books including KNOWN, Marketing Rebellion, and Belonging to the Brand!