Influencer crush, content marketing mush, TikTok slush

Mark Schaefer
4 min readJul 26, 2021

I have so much to say, and not enough time to say it.

I’ve collected a few ideas worthy of your attention but probably too short for a normal blog post. Here are some short takes for you today …

The crash of the influencer

I viewed a TikTok video of a young woman sitting in her car sobbing because she…

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Mark Schaefer

Keynote speaker, marketing strategy consultant, Rutgers U faculty and author of 10 books including KNOWN, Marketing Rebellion, and Belonging to the Brand!