Influencer crush, content marketing mush, TikTok slush

I have so much to say, and not enough time to say it.

I’ve collected a few ideas worthy of your attention but probably too short for a normal blog post. Here are some short takes for you today …

The crash of the influencer

I viewed a TikTok video of a young woman sitting in her car sobbing because she had just finished her first shift at her new 9–5 job. She’s devastated as she realizes that this could be the routine for the rest of her life. It makes me wonder … we have an entire generation that aspires to be full-time professional gamers and influencers. Who is actually going to make things in the future?

Like elite athletes or performers, only a few will make it to the top of the influencer list. I’m afraid the real world is about to crash in on a generation.

Game-changer

By the way, TikTok is a game-changer in so many ways. Their suggestion algorithm is the best in the business, it is re-defining content marketing by how content gets surfaced, it is emerging as a significant eCommerce site, it is a legitimate channel for educational content, it’s a global taste-maker, and it is grooming the next generation of movie stars … to name a few reasons.