I’ll be telling my stories on Sundays

The hottest social media trend is live-streaming video. It seems like everybody is trying to figure out how to give behind-the-scenes peeks and on-the-fly insights. It’s a great new technology — I’m a big fan of Blab and have done a few Facebook live and Periscope events.

But with this opportunity comes a new pressure to “perform” on camera. The most successful live-streaming folks seem to be part news broadcaster, part entertainer, as they find ways to be witty and interesting on a little screen.

I’ve always been a social media enthusiast (obviously!) and love figuring out how all this stuff can be used to benefit a business. I’ve found that to teach and really know social media, you need to DO it, and streaming video is no different.

But I’ve hit a bit of a roadblock. I’m not sure I’m a streaming kind of guy.

Islands in the stream

I turned on Periscope and pointed my smartphone at my spectacular surroundings. But I could not push the “record” button.

What was I doing? I was turning my attention away from a nice night out with my wife … to do what? I was pushing myself out of the moment. Instead of enjoying the experience, I was about to perform. It just did not feel right.

I also was self-conscious. People around me were taking photos and selfies of course… but it seemed strange to walk around through the crowd talking to a smartphone over my head.

It’s just not me.

And that’s OK.

Telling my stories on Sundays

Alone in my soft leather chair, I don’t have any pressure to perform. I teach in my own way, on my own time, without worrying about entertaining a live audience or finding a way to be goofy.

This is how I tell my stories. In fact, this how I love to tell my stories.

Writing is not only my love, it’s also my gift. And how many people find those two things in one place? I’m a lucky guy.

The point of this post is that it’s OK to not do everything, to chase every shiny red ball. In fact, chasing every new technology might be the biggest waste of time in the social media space! Recent shiny red balls: Meerkat, Ello, Quora, Path. If you spent time becoming the experts in those areas, you’re probably regretting it today.

I think we all need to know enough about the opportunities and pitfalls of new platforms to assess the relevance for our internal and external customers. I’ll continue to experiment with live video, especially Blab and Facebook. But for now, I’ll still be telling my stories on Sundays.

Illustration courtesy Flickr CC and Cameron Bathory

Originally published at www.businessesgrow.com on April 25, 2016.

Keynote speaker, strategy consultant, Rutgers University marketing faculty and author of 9 books including KNOWN, Marketing Rebellion, and Cumulative Advantage.

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