If you’re not the alpha dog, SEO may be holding you back

  • His content was interesting and relevant, offering tips and how-to posts that might address customer questions
  • The writing was very strong. The copy was somewhat impersonal, but well-written.
  • He published consistently, averaging two posts per week for more than two years.
  • The posts were well-constructed with popular marketing keywords in the headline, the top of the post, in sub-heads and sprinkled throughout the post.
  • Every post had a meaningful call-to-action to learn more.
  • He had visuals with every post.

A strategy in context

Are you a junkyard dog?

The anti-SEO strategy

  • Useful
  • Unique
  • Authoritative
  • Fresh

Case studies

There is no single solution



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Mark Schaefer

Mark Schaefer

Keynote speaker, strategy consultant, Rutgers University marketing faculty and author of 9 books including KNOWN, Marketing Rebellion, and Cumulative Advantage.