Mark Schaefer
Oct 16, 2021

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I would not argue with at all. That is certainly valid and important. My point is strictly aimed at marketing messaging. The difference is “Here is why we are in business” versus “This the problem we solve for you right now.”

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Mark Schaefer
Mark Schaefer

Written by Mark Schaefer

Keynote speaker, marketing strategy consultant, Rutgers U faculty and author of 10 books including KNOWN, Marketing Rebellion, and Belonging to the Brand!

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