I launched a creator crypto token on Rally.io. Here’s what happened next.

Improbably, I have launched a creator crypto token.

It has been a bit of a mess in the early going, but now that I’m sorting things out, I thought it is time to report on what I’m learning from this unique experience. Are the creator economies of Web3 our future? I don’t know. But here’s a bit of what I have learned so far …

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Mark Schaefer

Keynote speaker, marketing strategy consultant, Rutgers U faculty and author of 10 books including KNOWN, Marketing Rebellion, and Belonging to the Brand!