I launched a creator crypto token on Rally.io. Here’s what happened next.

Improbably, I have launched a creator crypto token.

It has been a bit of a mess in the early going, but now that I’m sorting things out, I thought it is time to report on what I’m learning from this unique experience. Are the creator economies of Web3 our future? I don’t know. But here’s a bit of what I have learned so far …

(and if you make it to the end of the post, you can find a way to get your own creator crypto tokens!)

In the beginning, there was $RISE

Earlier this year, I was invited to join a crypto-enabled platform for creators called Rally.io.

At first, I resisted the idea. I didn’t see how this concept fit with my vision of my future, or how I fit with the Rally.io vision of their future. So I turned it down. I’m very focused on making the world a better place for marketing and I needed to stay on my path.

But then I saw some people who I really respect climb aboard the Rally train. Hmmmm. What was I missing? Maybe this was an opportunity to be on the ground floor of the next evolution of the web economy. I’m all about learning and moving in new directions.

So I applied for the opportunity to launch a coin and I was accepted. I named…