I just earned my first revenue from ChatGPT and other observations

Mark Schaefer
7 min readJan 16

Too short for a blog post, too cool to ignore, here are ten short observations on the marketing world worthy of your attention. Starting with … my first revenue from ChatGPT!

1. Revenue from ChatGPT

I just earned my first revenue from ChatGPT when a new client found me by searching for “top 10 marketing experts.” I tried this myself, and the list would shuffle on each query, but I was usually in the top ten. Also, I had friends try this in Europe, and the same names came up, all of them Americans by the way.

Why is this first revenue from ChatGPT significant?

  1. Not only was this the first revenue from ChatGPT, but this might also be the first business that came to me via a search engine other than Google! It makes you reconsider the role of SEO in the ChatGPT world.
  2. Microsoft is investing $10 billion in OpenAI, the parent company of ChatGPT. Microsoft owns Bing. Remember Bing?
  3. Google has its own AI — perhaps the most powerful in the world — waiting in the wings. When will they unleash it on the world?

By the way, I assure you that I am NOT one of the top ten marketing experts in the world. Just in my own circle of friends, I can easily name ten people smarter than me. However, I have an effective personal brand, and that is everything in this world.

2. Building on that idea …

ChatGPT and other AI bots present an existential threat to many creators. I have shouted from the rooftops for years that working on your personal brand and the meaningful, emotional connection with your audience is the ONLY thing that can save you.

Here’s another lesson in personal branding.

One of the things I teach about in my Personal Branding Master Class is the importance of paying attention to qualitative data as a measure of your progress.

How do you know you are becoming “known?” This is an essential question, and the answer is not always found in a quantitative measure like revenue.

Keep a sharp eye on qualitative measures of success like:

  • People finding you and asking…
Mark Schaefer

Keynote speaker, marketing strategy consultant, Rutgers U faculty and author of 10 books including KNOWN, Marketing Rebellion, and Belonging to the Brand!