How to understand the five most common obstacles to change

Mark Schaefer
5 min readSep 13, 2021

This is a little-known fact but I have a master’s degree in organizational development and for many years led technology change and adoption efforts at a Fortune 100 company. Leading change can be one of the most frustrating of all career challenges. Today I’d like to share my best lessons from dealing with the biggest obstacles to change.

1. There is no…

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Mark Schaefer

Keynote speaker, marketing strategy consultant, Rutgers U faculty and author of 10 books including KNOWN, Marketing Rebellion, and Belonging to the Brand!