How to take your first step toward human-centered marketing
In my book, I propose a Marketing Rebellion — a movement toward human-centered marketing.
It is a vast book with lots of ideas. The idea of shifting your focus from technology to something more customer-centered and personal might seem overwhelming but taking that first step does not have to be difficult.
Customers have the accumulated knowledge of the human race in the palm of their hands. They can connect to vast tribes instantaneously and they are in control. They don’t want to be interrupted or intercepted. They’re skipping your ads, blocking your spam, discarding piles of unopened direct mail waste.
They demand marketing on their terms. Human terms.
There are a few simple things that almost anybody can do to begin …
1. Stop doing what people hate
As a consumer, you’re probably sick of marketing that annoys you and interrupts you. Look at your own company. Are you doing things that people hate?
Stop it. Right now.
Just stop annoying and interrupting people and you are taking a giant leap forward toward respecting them.
