How to stay relevant in the shortest time possible (My reading list)

Mark Schaefer
5 min readAug 26, 2019

I’m often asked in my college classes for recommendations on the best resources to help them stay relevant in a fast-changing world.

I recently heard an interesting take on relevance. Somebody told me “relevance means you can still solve problems.” There might be more to it than that, but I think that’s a good start. How do we achiever that?

--

--

Mark Schaefer

Keynote speaker, marketing strategy consultant, Rutgers U faculty and author of 10 books including KNOWN, Marketing Rebellion, and Belonging to the Brand!