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How to measure the emotional tone of your content

Mark Schaefer
3 min readJul 5, 2022

I am a big fan of the Grammarly app. This is not an ad or a paid sponsorship (I don’t do that) but I like the app and have benefitted from it in many ways over the years (I am a sloppy typist!) Today, I’ll report on a special way to use this app to discern the emotional tone of your content. Pretty important!

Obviously, the primary use of Grammarly is grammar. I use Grammarly as a Chrome extension so it automatically jumps into action whether I am writing an email, blog post, or tweet. It suggests corrections on the fly which is super helpful to somebody who writes more than 30,000 words a month! Yes … I have worn out my keyboard:

No joke. That really is my laptop keyboard!

But another exciting Grammarly function is tone detection. Here is a report I received assessing my tone for the week:

I’m happy with the tone this week, although joyful and inspirational are usually higher up the chart for me. But my overall tone is confident, optimistic, and…

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Mark Schaefer
Mark Schaefer

Written by Mark Schaefer

Keynote speaker, marketing strategy consultant, Rutgers U faculty and author of 10 books including KNOWN, Marketing Rebellion, and Belonging to the Brand!

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