How to Make Your Podcast Last 10 Years

The Marketing Companion podcast recently had its tenth birthday. On the anniversary show, I commented that I could think of nothing more boring than an episode wallowing in the past for an anniversary, so I didn’t do anything to mark the moment. I would rather keep moving forward.

But I realized that I had overlooked an opportunity to teach. After all, my show beat the odds, by a lot. The average podcast survives fewer than seven episodes. My show is nearing 300 episodes and 2 million downloads. Somehow we made it into an elite league … and we’re still going strong. There’s probably something to learn from that, right?

There are definitely a few secrets to the show’s success — and some things you probably would not know as an outside observer. So let’s look at three aspects of the success of the Marketing Companion podcast.

1. A strange brew

Unlike most podcasts, The Marketing Companion publishes every other week instead of weekly. And unlike NO show I know of, I have six rotating guest co-hosts.

This is more than just a weird concoction. The format of the show is intentional and one of the most important keys to success.

Is your show a burden? Do you struggle to keep up with guest invitations and fresh content? That’s a sign of trouble…