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How to Design an AI Marketing Strategy
Today I’d like to move beyond the tips and tricks phase of AI and marketing (although that is still a lot of fun!) and provide something more advanced — how to design an AI marketing strategy. Let’s step back from the hype and take a more strategic view of how AI will be applied to strategy.
The format of this post will be a little different from what you normally see from me. Since this subject is so new and my own perspective is naturally limited, this post will feature a curation of the best ideas from everything I could find (with my insights peppered in!)
I will cover:
- Two types of AI applications for marketing
- Standalone versus integrated solutions
- Primary areas for marketing benefit
- Where to begin
- Keeping the customer first
- AI marketing strategy for the small business owner
Let’s begin!
The two types of AI for marketing
According to an article in Harvard Business Review, it is easiest to break AI down into two main applications for marketing. This helps us ease into a framework.
