How to battle boring … even without a budget

Mark Schaefer
4 min read4 days ago

I’m working on a new book and studying inspiring examples of creative excellence. This topic is timely because we certainly have an epidemic of dullness in the world, and AI isn’t making it any better!

Early in my career, I learned a powerful lesson on how to battle boredom that changed my professional life forever. I hope this story will inspire you too.

How to battle boring

I began my career in corporate communications and had the amazing opportunity to have my own little company…

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Mark Schaefer

Keynote speaker, marketing strategy consultant, Rutgers U faculty and author of 10 books including KNOWN, Marketing Rebellion, and Belonging to the Brand!