How social media commitments can eat you alive

Mark Schaefer
3 min readFeb 21, 2022

Social media can creep up on you.

I was talking to a friend the other day who has blogged for many years. Then a friend asked him to start a podcast. He had always wanted to try this and so he committed to a weekly show, although it wasn’t directly related to his business.

And oh yes, he is also doing a YouTube channel to support a hobby. And he’s been…

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Mark Schaefer

Keynote speaker, marketing strategy consultant, Rutgers U faculty and author of 10 books including KNOWN, Marketing Rebellion, and Belonging to the Brand!