How social media commitments can eat you alive

Social media can creep up on you.

I was talking to a friend the other day who has blogged for many years. Then a friend asked him to start a podcast. He had always wanted to try this and so he committed to a weekly show, although it wasn’t directly related to his business.

And oh yes, he is also doing a YouTube channel to support a hobby. And he’s been spending many hours following conversations on Clubhouse.

The only content channel that directly supports his business is the blog. But because of the time taken up by the new podcast and YouTube channel, he had fallen behind and wasn’t creating consistent content.

This is a common problem. If you’re not careful, fueling your social media habits can eat your business alive.

Focusing on business benefits

Every time I write a book, somebody encourages me to start a Facebook Group on the topic. On the surface, this might seem like a good idea.

It is certainly flattering that somebody would want to continue the discussion about my ideas. But is that the best use of my time? WIll it create long-term business benefits?

If you’re running a business (like me), you can only be great in one or two places. And in this world, to…