How employee protest power is transforming corporate culture

Mark Schaefer
4 min readAug 19, 2019

One of the tenets of my consulting philosophy is that changing a corporate culture must come from the top. There is no such thing as a grassroots culture change. The change must start with a leader at the highest level that can sponsor — and demonstrate — a long-lasting adjustment in the trajectory of a company.

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Mark Schaefer

Keynote speaker, marketing strategy consultant, Rutgers U faculty and author of 10 books including KNOWN, Marketing Rebellion, and Belonging to the Brand!