How employee protest power is transforming corporate culture

One of the tenets of my consulting philosophy is that changing a corporate culture must come from the top. There is no such thing as a grassroots culture change. The change must start with a leader at the highest level that can sponsor — and demonstrate — a long-lasting adjustment in the trajectory of a company.

--

--

Keynote speaker, marketing strategy consultant, Rutgers U faculty and author of 10 books including KNOWN, Marketing Rebellion, and Belonging to the Brand!

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Mark Schaefer

Keynote speaker, marketing strategy consultant, Rutgers U faculty and author of 10 books including KNOWN, Marketing Rebellion, and Belonging to the Brand!