How does branding work today? The answer might surprise you.

I’m a lifelong student of branding. The strategy to build a meaningful and lasting emotional connection to your company is endlessly fascinating! I’ve been thinking a lot about how life in the fast lane of marketing is changing … how does branding work right now?

In my books, I’ve contended that in this world of overwhelming information density, branding is…

Keynote speaker, strategy consultant, Rutgers University marketing faculty and author of 9 books including KNOWN, Marketing Rebellion, and Cumulative Advantage.