How do you build a personal brand when your life is in chaos?

Mark Schaefer
5 min readOct 18, 2021

Have you heard of the term dumpster fire? Perhaps it is a uniquely American phrase that means an utterly calamitous or mismanaged situation. Basically, it’s when your life is in chaos because everything seems to go wrong at the same time!

And for one friend, the last 12 months have truly been a dumpster fire!

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Mark Schaefer

Keynote speaker, marketing strategy consultant, Rutgers U faculty and author of 10 books including KNOWN, Marketing Rebellion, and Belonging to the Brand!