How do I convince my boss to modernize our marketing?
4 min readNov 16, 2020
I’ve taught at Rutgers University for nearly 12 years and I’ve received some form of this question in most of them: “I’ve learned a lot, and I know we need to modernize our marketing, but how do I convince my boss?”
Most of my students in these university classes are mid- to senior-level marketing professionals and are frustrated about being locked in an outdated business…