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How are you dealing with time-space compression?

Mark Schaefer
8 min readOct 9, 2023

I came across this graph that seems to capture a feeling in our world today:

The theory here is that however we perceive the rate of change today, it will be double that next year, and the perceived rate of change will be 32 times where we are today five years from now.

Is this true? Who can say? But even if it’s off by 50%, that’s still a lot for us to handle.

Here’s what makes me think this chart might be accurate. The following chart illustrates how the world is changing, but also changing at a much faster pace. This chart might be hard to read if you’re following along on a smartphone, so let me give you the summary:

This trend is only going to accelerate, and I can say that with confidence: follow the money. Nearly all the venture capital money is pouring into AI right now, not to mention historically large investments this year by Microsoft, Google, and Amazon.

Historically, AI computational breakthroughs have taken years. New AI-driven capabilities are now exceeding human capabilities in areas like math and problem-solving in a matter of months.

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Mark Schaefer
Mark Schaefer

Written by Mark Schaefer

Keynote speaker, marketing strategy consultant, Rutgers U faculty and author of 10 books including KNOWN, Marketing Rebellion, and Belonging to the Brand!

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