Getting creative to reach the unreachable customer

Mark Schaefer
4 min readMar 14, 2024

I recently received this message from a close friend in Europe … a person who has followed me on social media for years:

“I had no idea you had a new book out!”

This message was a like an electric shock to my marketing pride.

For a period of months after Marketing Rebellion, came out, social media posts about my book seemed…

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Mark Schaefer

Keynote speaker, marketing strategy consultant, Rutgers U faculty and author of 10 books including KNOWN, Marketing Rebellion, and Belonging to the Brand!