Member-only story

From Work to What? Surviving the AI Utopia Narrative

Mark Schaefer
6 min readMar 3, 2025

I am a fan of internet pioneer Kevin Kelly. His futuristic projections and books have informed much of my work. And while I don’t always agree with him, I pay close attention to his writing.

Last week, Kevin wrote a blog post titled The Handoff to Bots, which thinks through the implications of two colliding megatrends: global de-population due to a rapidly declining birthrate and the inevitable rise of AI bots taking over human jobs.

This collision seems calamitous — how many businesses depend on steady population growth for their economic progress? The specter of the population and job market simultaneously crashing in a freefall seems horrifying.

But Kevin is optimistic, even in the face of this probability. His thesis is that AI is not only capable of manufacturing and innovation but also driving consumption and economic growth. He contends this “handoff” from human labor to machine efficiency is essential for sustaining and improving living standards despite a declining human workforce.

The article envisions a future where human roles shift away from routine, productivity-focused tasks toward creativity, art, exploration, and meaningful personal interactions. Humans will be freed to pursue endeavors that enrich culture and individual experience, while machines handle the bulk of economic production. In this emerging economy, the synthetic agents will build and maintain a system that supports human progress, marking a fundamental transformation in how economic value is generated and distributed.

On its surface, this is an article of hope, but there’s a gap in the narrative. A canyon, actually. Who’s building the bridge between today’s reality and tomorrow’s AI Utopia?

What AI Utopia?

Kevin’s article repeats a familiar futurist theme: When the bots come, we’ll be able to do whatever we want to do! No more careers, no more toil. We will be living in Leisure World.

Go play. Or volunteer. Or write poetry. Hurray!

When will a transition to a dreamy AI Utopia arrive? Job loss is already occurring in some sectors, like customer service, where thousands of jobs have been replaced by AI agents.

--

--

Mark Schaefer
Mark Schaefer

Written by Mark Schaefer

Keynote speaker, marketing strategy consultant, Rutgers U faculty and author of 10 books including KNOWN, Marketing Rebellion, and Belonging to the Brand!

No responses yet

Write a response