Freeing our customers from the limits of alone

I think we are reaching the limits of alone in this coronavirus crisis and it took a commercial from Apple to bring this home to me.

There is a new ad from the tech giant called “Creativity Goes On” and it has earned a lot of attention and acclaim. It even has Oprah in it. You can see it here:

If you can’t see the video above, you can view it on YouTube: Creativity Goes On

This ad is touching and inspiring, but it also made me deeply sad.

The scenes of children playing music, chess, and dancing by themselves in front of a computer screen were just so … lonely.

I know this crisis is temporary (right???) but for me, the Apple ad paints a picture of cold isolation more than hope. It seems sad to see a little girl do a dance pose by herself in front of a computer screen without her friends, her teacher, and the ice cream reward with mom or dad after class.

The point of this isn’t to criticize Apple or the ad, it’s to point out the limits of alone in an increasingly online world…