Four options to transcend the social media clutter. Pick one and do the work.
My friend left a thought-provoking comment on my blog the other day. I had written about the necessity to provide quality content over time as the only sustainable strategy to rise above the social media clutter.
She challenged me, contending that there are marketing gurus out there over-posting tons of useless AI-generated crap every day, and they seem to be rewarded for it. How can this be explained?
A good question, and here is my answer.
The four ways to stand out
First, let’s step back and look at the four ways you can transcend the social media clutter and get noticed in this world:
1. SEO
Traditionally, most of the content marketing strategy aims at winning at Search Engine Optimization (SEO), but earning your way to a place in the top three search results requires a relentless, brutal battle of attrition. The SEO competition is like a bunch of nasty dogs fighting over the same keyword bone and if you aren’t one of those dogs, there is little hope to win.
One note: An SEO strategy still depends on quality content.
