Five Ways to Disrupt Yourself: The Fight for Relevance

Mark Schaefer
5 min readFeb 22, 2024

Most marketers are asleep … and they don’t even know they’re asleep. This is probably a natural human state — homeostasis. We tend to want to maintain our habits and the status quo. Who wants to disrupt yourself?

But if you’re a marketing professional, there is no status quo. To succeed today, you must be a change junkie, and that means fighting hard for personal…

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Mark Schaefer

Keynote speaker, marketing strategy consultant, Rutgers U faculty and author of 10 books including KNOWN, Marketing Rebellion, and Belonging to the Brand!