Five ways the pandemic elevated the importance of personal brands

I recently wrote that we are heading into an Era of Unintended Consequences because it might take years to really see how millions of small and large post-pandemic changes in our customers impact our world and businesses. One of my projections of the “new normal” is that there will be even more importance of personal brands in the coming years.

What does this have to do with the pandemic? Read on …

Trends impacting the importance of personal brands

Before we go too far down the road here, let me emphasize that if you roll your eyes when anybody mentions “personal brand” you need to reassess reality. Having the online presence, authority, and reputation to get your job done is essential and as I’m going to demonstrate in this article, it’s ramping up. If you want to learn more about my thoughts on this, here is a quick article.

Now let’s get on with the show.

1. Impact of remote work on job mobility

Thousands of companies have invested big money in optimizing the newly remote workforce. And, for many job types, it worked very well! Many employees will never return to the office.