Five things you need to change on your website right now

I have fun helping people with their business and marketing strategies, and more often than not, I recommend some easy tweaks to their website. Most people are missing the same five key ingredients on their site.

I provide this advice so often that I thought I should put it a post. Are these changes you should be considering?

1. Tell them what you do and how you do it.

If you’re lucky enough to have a potential customer visit your website, you only have a few seconds to grab their attention. So you need to do this by 1) creating a captivating visual element and 2) telling them what problem you solve and how you uniquely solve it.

Here’s an example of how to do this from my friend Ruth Hartt, who is on a mission to shake up how arts organizations do their marketing.

This is what her homepage used to look like:

This doesn’t tell me anything specific about Ruth or what she does. I’m confused by what appears to be a giant cursor in the middle of the screen.