Five things I would do differently if I were starting over

I enjoy coaching people through their business and marketing problems. Often, I am meeting with somebody who is starting from scratch and it’s an opportunity to explore the best practices available and make an impact on the world. So much fun!

The other day I was working with an amazing entrepreneur who is really going for it. She is working hard and building content and credibility very quickly. At one point I said to her, “This is the exact advice I would be following myself if I were just starting out.”

This conversation made me reflect on where I am now and what I would change if I were starting over. I thought that would make an interesting blog post. So here we go — An open an honest assessment of what I would do differently if I were starting over today:

1. Double down on the email newsletter

In the earliest days of social media marketing, the first practical opportunity to create content was blogging. Creating videos or podcasts in 2008 was still complicated, requiring expensive gear and editing software.

I was in luck. I was a good writer and I enjoyed blogging, so I was in the right place at the right time.