Five strategies to win the content marketing arms race

Mark Schaefer
7 min readAug 1, 2022

Today I’m ripping an issue from the headlines and tying the implications to your current content marketing strategy. Whether you’re a big brand or a solopreneur trying to stand out with a blog or YouTube channel, pay attention. We’re about to have an important lesson about the content marketing arms race served to us by our friends at Netflix …

The juggernaut

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Mark Schaefer

Keynote speaker, marketing strategy consultant, Rutgers U faculty and author of 10 books including KNOWN, Marketing Rebellion, and Belonging to the Brand!