Five signs that new pandemic consumer trends are sticking around

We’ve been living through a tragic and scary time, but from an academic perspective, it’s endlessly fascinating to watch how the pandemic consumer trends are sticking around and overturning our ideas about marketing priorities.

I’ve written that we are in an Era of Unintended Consequences that demand our patience and humility about our profession. The…

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Mark Schaefer

Mark Schaefer

Keynote speaker, strategy consultant, Rutgers University marketing faculty and author of 9 books including KNOWN, Marketing Rebellion, and Cumulative Advantage.