Five significant trends that point to marketing’s future

Mark Schaefer
6 min readSep 20, 2021

In two years, we won’t recognize our jobs in marketing. I believe the world is changing that fast! I love scanning the horizon for ideas and trends that will shape our lives. There are LOTS of changes in marketing’s future, but here are five that signal new directions for our profession:

1. The Experience Designer

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Mark Schaefer

Keynote speaker, marketing strategy consultant, Rutgers U faculty and author of 10 books including KNOWN, Marketing Rebellion, and Belonging to the Brand!