Five good reasons why teaching a college class is good for business

“For some of us, teaching is itself a mode of scholarship. Continually revised lectures amount to new if unprinted editions of a book.” — R.K. Merton

I’ve taught at Rutgers University’s extraordinary immersive digital marketing program for more than 10 years. It’s rewarding — and a lot of fun — but there are also solid business reasons why teaching a college class is good for you and good for your business.

Have you ever considered teaching a college class? It might seem out of reach, but there are lots of opportunities out there to share your experience (even as a guest lecturer) and with the move to online formats, there opportunities to teach globally from the comfort of your home. Let’s unpack the business case for teaching today.

First, the bad news

You’ve probably heard a lot of negatives about working for a university. They’re probably true.

• Universities are notoriously slow-moving and frustratingly bureaucratic.
• Tenured faculty and entrenched staff members can be aggravating and out of touch.
• The pay is normally shockingly low.
• A rule of thumb is, it takes 20 hours of preparation to create one hour of new content — so teaching can…