Five golden lessons from writing 2,000 blog posts (and counting)

1. Everything comes from the blog.

  • The blog led to books, the books led to speeches, the speeches led to customers.
  • My blog clarifies the ideas that show up in my classes and workshops.
  • I am hired because I am known. I am known because of my blog.
  • Almost every meaningful business contact, collaborator, and partner has come from my blog community.

2. People are kind.

3. SEO sucks.

4. The word “brilliant.”

5. My legacy.



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Mark Schaefer

Mark Schaefer

Keynote speaker, strategy consultant, Rutgers University marketing faculty and author of 9 books including KNOWN, Marketing Rebellion, and Cumulative Advantage.