Five essential guidelines to determine the best content for your business

What’s the best content for your business?

That’s one of the most common questions I’m asked by students, entrepreneurs, and business owners. And, it’s an important question! Creating content with consistency takes time and resources, so this is a weighty decision.

Of course, I can’t tell you the best kind of content for your business without studying your unique situation, but if I did look at your business, these are the five questions I would ask to help you find your answer:

1. Is content marketing the best strategy in the first place?

The first decision point is to determine if you should be creating content at all. Is this the wisest way to spend your marketing dollars?

For example, I consulted for a company that made home products like step ladders. Should they be creating a community based on content? Probably not. A better use of marketing dollars might be an end-of-aisle display at a store like Lowes or Home Depot. Don’t create random acts of content just because this seems like the thing to do.

There is a role for content marketing in most businesses but don’t prioritize resources without a thoughtful assessment first. Place your marketing bet…