Mark Schaefer
Jul 7, 2023

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First of all, thank you for disagreeing with me. I appreciate that very much. My response: TikTok carved its own path. It has a different format, different traditions like challenges, a dramatically different and ground-breaking recommendation engine. These are all important points of differentiation that made it different and served a new need and a new demographic. What is the differentiation between Threads and Twitter? It is essentially the same and much less functional. Comparing TikTok and YouTube versus Threads and Twitter is not an accurate analogy. Threads does not solve a unique problem. Now ... it could possibly attract a unique, young audience. But it remains to be seen if Gen Z will have anything to do with Facebook.

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Mark Schaefer
Mark Schaefer

Written by Mark Schaefer

Keynote speaker, marketing strategy consultant, Rutgers U faculty and author of 10 books including KNOWN, Marketing Rebellion, and Belonging to the Brand!

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