Member-only story

Facebook is monopolistic because we like it that way.

Mark Schaefer
5 min readDec 14, 2020
Facebook is monopolistic and scary but this scene from Guam makes me forget about it.

The big news last week was that a long-awaited antitrust lawsuit was filed against Facebook. While this is no surprise, my opinion about it might be. You and I collectively created this monster because we like it this way. Read on.

Guam for the win

After an 18-month investigation, the U.S. Federal Trade Commission and 46 states, as well as the District of Columbia and Guam, filed a lawsuit alleging that Facebook employed anti-competitive tactics that allowed it to bully and bury rivals. The filing recommends breaking up the company.

I think this is especially significant for Guam. So happy you guys are in the news. Also, I wonder which four states did not participate? I’m guessing one of them is Nevada. Probably over-slept or something.

Guam aside, it seems like the New York attorney general is out for blood when she said: “For nearly a decade, Facebook has used its dominance and monopoly power to crush smaller rivals and snuff out competition. By using its vast troves of data and money, Facebook has squashed or hindered what the company perceived to be potential threats.”

No argument there. Still …

The sound of silence

--

--

Mark Schaefer
Mark Schaefer

Written by Mark Schaefer

Keynote speaker, marketing strategy consultant, Rutgers U faculty and author of 10 books including KNOWN, Marketing Rebellion, and Belonging to the Brand!

No responses yet