Enter the bizarro world of the next generation consumer

Take a look at this demographic profile. This group of consumers:

  • Prefers a physical retail experience over online shopping.
  • Loves physical goods over experiences.
  • Likes paying with cash.
  • Is by far the least loyal to brands.
  • Are less physically active than other…

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Keynote speaker, strategy consultant, Rutgers University marketing faculty and author of 9 books including KNOWN, Marketing Rebellion, and Cumulative Advantage.

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Mark Schaefer

Mark Schaefer

Keynote speaker, strategy consultant, Rutgers University marketing faculty and author of 9 books including KNOWN, Marketing Rebellion, and Cumulative Advantage.

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