Engineer-turned-marketer thinks Netflix is the future of content marketing

Historically, corporate content marketing has been a one-way proposition. The company publishes. Customers consume it.

Maybe.

But if you think about content on Netflix, there’s much more to it than mere movies. It suggests that people can have a much deeper relationship with content.

There’s a personalization component to Netflix, of course. But there is also a non-obvious element of community. You discuss Netflix content — maybe even while you’re watching it — and you may later share it and discuss it with friends.

Netflix also creates its own unique content that has become must-see entertainment (Ozark!), so it’s much more than a mere content distribution center.

To cut through the clutter of content shock in our world, SAP is reimagining the role of content in its customer’s lives and it’s taking a lesson from popular streaming services.

Why not Netflix?

“The isolation we’ve experienced in the pandemic has tested our patience with typical corporate content,” said Siddharth Taparia, SVP…