Do I need to take marketing classes or can I just learn online?

College or no college?

Continuing education

A refresh

Experience

Staying fresh

  • For tactical tricks that work right now, there is no better source than Social Media Examiner.
  • The AdAge digital newsletter keeps me up on trends with the ad business, influencer marketing, and other vital changes in the agency world.
  • I never miss a daily update from Brandchannel. This is the best source to get nuggets of excellence representing current marketing best practices and trends.
  • All the developments in the digital world can be found in one insanely interesting newsletter, The Full Monty. Consultant Scott Monty and his team cobble together the most important breaking news and trends.
  • To gain a perspective on the biggest and boldest digital trends on the planet, I recommend subscribing to The Exponential View, a free weekly newsletter curated by the brilliant Azeem Azhar.
  • There are other newsletters I subscribe to for inspiration about design, data, journalism, advertising and more but these resources represent a broad, strong toolset for rapid new relevance. My favorite conference for trend-setting inspiration is SXSW (see you there?). My favorite podcast is Six Pixels of Separation hosted by Mitch Joel.

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Mark Schaefer

Mark Schaefer

Keynote speaker, strategy consultant, Rutgers University marketing faculty and author of 9 books including KNOWN, Marketing Rebellion, and Cumulative Advantage.