Could this be the golden age of freelance (and other timely observations)

A few short items for you today. Too short for a blog post, too big to ignore. Let’s start with a news item showing that we could be heading into a golden age for freelance content creators.

Digiday reported that more agencies are outsourcing their content needs to freelance creators as the work becomes more challenging.

A research report showed that 71 percent of in-house marketers and 68 percent of agencies are outsourcing their content needs to freelance creators. They also reported that the most effective type of content for driving results seems to be blog posts (!). They pointed to these freelance advantages:

• Flexible resources
• Specific industry knowledge
• Lower cost
• Metrics to connect content to sales

The demand for content is rising, with 86 percent of agencies agreeing that there is an increasing need, and the majority of them are further investing in content marketing in the long run. With economic pressures in 2023 and the threat of bot content, this is good news indeed for the freelance crowd.

Creators for the win

YouTube creator Jimmy Donaldson (Mr. Beast) is raising $150 mm at a $1.5 billion…